Joe Gullo

Digital Accessibility Expert | EAA + ADA + WCAG Compliance | Dutch, European & US Markets | Former NY State Government Specialist

Experienced digital content professional with expertise in web content management, accessibility, data analysis, and social media strategy. Passionate about creating accessible, user-friendly digital experiences and leveraging automation to increase efficiency.

Experience

Founder

Joe Gullo Digital

November 2025 - Present

Leiden, Netherlands

  • Conduct comprehensive WCAG 2.2 AA / EN 301 549 / ADA compliance audits for websites, mobile applications, and PDF documents
  • Provide post-deadline EAA remediation for Dutch and European businesses facing regulatory action
  • Deliver ADA Title III litigation risk assessments and remediation strategies for US companies addressing compliance gaps
  • Create paste-ready code fixes with annotated screenshots and implementation guidance that development teams can deploy immediately
  • Maintain dedicated client portals providing transparent project tracking, document management, and streamlined communication
  • Translate technical WCAG findings into plain-language action plans for non-technical stakeholders and decision-makers
  • Support government contractors with Section 508 compliance requirements for federal procurement eligibility
  • Serve e-commerce, SaaS, healthcare, and education sectors with 5-500 employees across Netherlands, broader Europe, and United States

Digital Content Specialist

New York State Comptroller

December 2019 - December 2025

Albany, NY

  • Implemented and maintained WCAG 2.1 AA standards across agency website, ensuring compliance with Section 508 and ADA Title II requirements for government digital properties
  • Conducted comprehensive accessibility audits for web content, online forms, interactive applications, and PDF documents used for official government communications
  • Developed sustainable accessibility remediation workflows and documentation standards for content team, creating scalable compliance processes
  • Collaborated with development teams to resolve accessibility barriers through technical guidance, code review, and assistive technology testing
  • Performed regular accessibility testing to validate compliance
  • Managed agency response to accessibility complaints and remediation requests from constituents
  • Created automated monitoring systems using Power Automate and SharePoint to track accessibility metrics, broken links, and content quality indicators
  • Produced data-driven reports on website performance, user experience metrics, and accessibility compliance status for agency leadership and oversight bodies
  • Executed digital content strategies across agency website, social media platforms, video content, and email communications
  • Managed website content updates, layout improvements, and user experience optimizations serving high-volume public audiences
  • Developed analytics dashboards using Tableau and Google Charts API to measure content effectiveness and identify improvement opportunities

Digital Content Manager

WTEN/WXXA

April 2016 - December 2019

Albany, NY

  • Developed and implemented online content strategies in collaboration with news management
  • Managed web team posting content across station website and social media platforms
  • Led two complete website migrations from legacy platforms to WordPress, ensuring content preservation and SEO continuity
  • Created analytics reports for news, sales, and management teams using Google Analytics and proprietary systems
  • Coordinated digital coverage of breaking news, special events, and elections
  • Built custom landing pages for news coverage, sales promotions, and special projects
  • Ensured content accuracy, timeliness, and adherence to broadcast journalism standards

Digital Content Producer

WFFF/WVNY

February 2012 - April 2016

Burlington, VT

  • Produced content for website, mobile app, and social media platforms (Facebook, Twitter, Google+)
  • Created and managed station mobile application
  • Developed interactive content including maps, timelines, and live-blogs for breaking news coverage
  • Analyzed website traffic data to inform content strategy for news and sales departments
  • Coordinated digital content with reporters, producers, and meteorologists

Education

Broadcast Journalism, BA

State University of New York at Plattsburgh

2009 - 2011

Skills

Content Management

Accessibility WCAG Standards Content Planning UX Design Content Strategy

Interactive Content

Maps Charts Tables Timelines Data Visualization Tableau Google Charts API

Data Analysis & Reporting

Web Analytics Metric Reports Performance Tracking Data Dashboards

Social Media

Social Media Strategy Community Management Conversational Content Facebook Twitter LinkedIn

Programming & Automation

Power Automate SharePoint HTML CSS JavaScript APIs Workflow Automation

Languages

English (Native) Dutch (A1 - Actively Learning) French (A2)

Featured Projects

Accessibility Glossary

Comprehensive glossary of digital accessibility terms and concepts, providing clear definitions for WCAG, ADA, EAA, and related standards.

Web Development Documentation Accessibility
View Project →

Accessibility Checker

Interactive tool for testing and evaluating web accessibility compliance, helping users identify and address accessibility issues.

Web Development Accessibility Testing Tools
View Project →