Resume

Experience

Digital Content Specialist
New York State Comptroller - Albany, NY
December 2019 to Present

• Analyzes and creates metric reports for management and web team
• Executes digital strategies for the agency's website, social media platforms, video and other marketing initiatives
• Assists with implementing changes to content and website layout
• Writes and updates social media and website content
• Tracks feedback on agency content on the web and social media platforms
• Creates and updates charts and dashboards using Tableau and Google Charts API
• Assists with UX design and accessibility for the website
• Utilizes automation tools like Power Automate and SharePoint to increase efficiency

Digital Content Manager
WTEN/WXXA - Albany, NY
April 2016 to December 2019

• Assisted news managers and news director in developing and implementing online news content strategies
• Managed and assisted web team in posting content to the station’s website and social media sites
• Mentored and trained staff on the web
• Contributed to the station’s website and social media accounts
• Ensured content was accurate and up-to-date
• Lead the team through multiple site migrations to different content management systems
• Built special landing pages for news, sales, and promotions

Digital Content Producer
WFFF/WVNY - Burlington, VT
February 2012 to April 2016

• Produced and managed content for the website
• Promoted content and special events on social networking websites like Facebook, Twitter, and Google+
• Created and managed the station’s mobile app
• Created interactive content like maps, timelines, live-blogs for the web and mobile app
• Analyze website traffic data for news and sales department
• Coordinated digital content with reporters, producers, and meteorologists
• Created and implemented digital strategies

Education

Broadcast Journalism, BA
State University of New York at Plattsburgh - Plattsburgh, NY

Volunteering

In my free time, I occasionally volunteer or raise money for the Regional Foodbank of Northeastern New York. I have volunteered off and on since 2021.

Areas of Knowledge