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What I don't sell

I publish what I sell. I also publish what I don't sell — because the gap between those two lists is where most consultants overclaim, and where most clients end up paying for something the consultant has never actually done.

Here's what's not on my list of services. If you're looking for any of the below, you'll get a better answer from someone who specialises in that area. I don't keep a vetted referral list — if you email hello@joegullo.com, I'll share a name if I happen to know one and say so honestly if I don't.

Overlay tools

I don't sell or recommend accessibility overlays — the pop-up widgets some vendors sell as a quick fix for your site's accessibility. They hide the real problems instead of fixing them. They can actually increase your risk of being sued.

If a vendor is pitching you one, I'm happy to read the contract on a free 15-minute call before you sign.

Mobile app audits

I audit websites and web-based applications — anything a customer opens in a browser. Mobile apps you download from the App Store or Google Play are a separate specialty. The accessibility standards are the same, but the way mobile apps are built and tested is different enough that a specialist in that area gives you better findings.

For mobile-app audits, look for someone whose whole practice is mobile accessibility — not a generalist adding it to a web scope.

AI accessibility audits

I don't audit AI-powered features — chatbots, AI writing tools, or interfaces an AI builds on the fly. The accessibility questions here are real: Can a blind user read the AI's response as it appears on screen? What happens when they hit "regenerate"? Does the screen reader announce new text as it comes in? Those questions need a specialist who has actually built and tested these features.

For that work, look for someone who has actually built and tested AI-powered products themselves — this is a specialty of its own.

Monitoring software and accessibility platforms

I'm a consultant, not a software company. I don't sell a monitoring tool, I don't have an "accessibility platform," and I don't take a referral fee for any tool I mention. If you want a person to review your site on an ongoing basis, that's the Compliance Retainer — a service, not a subscription to software.

If you want a tool, the resources page lists the ones I trust. The most boring answer — a free automated checker (axe-core is the industry standard) plugged into your developers' workflow so every code change gets tested — is the right one for most mid-sized teams.

Why publish this

Saying what's not on the list is harder than saying what is. The "what I don't sell" list reads as discipline because every item is adjacent to what I do — not unrelated. ("I don't bake bread" would be a joke. "I don't sell accessibility overlays" is a position.)

If you came to this page looking for one of the above, email hello@joegullo.com. I don't run a formal referral network, so I'd rather point you to no one than point you to the wrong person — but if I know someone doing that work well, I'll share the name. And if I don't, I'll say so.