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Laws of UX

Serial Position Effect

People best remember the first (primacy) and last (recency) items in a series. Place key actions and navigation at the start and end of lists. Mobile bottom tabs leverage recency.

In plain terms

People remember the first and last items in a list best, so put important things at the start or the end.

Why this matters

People remember and act on the first and last items most. Bury a critical action in the middle of a long list and many users — including those scanning quickly — will skip right past it.